A marketing plan should include:

• Owned media: This is the content you create yourself such as podcasts, blog posts, social media posts, etc. You have full control over your content.
• Paid media: This is the content for which you pay to reach target customers, such as ads and sponsored posts.
• Earned media: Your audiences are the key players. The content they create (such as reviews, social shares, or any other user activity) will help promote you.

A combination of these along with proper research and strategy can lead to huge success!