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BRAND AWARENESS AND COMMUNITY BUILDING

Phase 1: Marketing Opportunity Assessment and Strategy

Marketing Opportunity Assessment $150

Are you trying to elevate your side hustle to the next level?

Are you trying to scale a certain portion of your business?

Are you a creator looking to get your new course in front of the best audience?

Stop guessing and start assessing! Our opportunity assessment option is your partner in uncovering critical gaps and opportunities within your marketing. Our needs assessment service is designed to help you diagnose problems and identify needs and gaps in your marketing. During this process, we’ll start with a call and delve into the issue that you would like to design a solution for. Our team will craft a customized report identifying gaps and needs that could use some attention and provide actionable recommendations for addressing the identified needs, including potential strategies, resources required, and timelines. The report will identify:

1. Quick Wins: These are immediate actions that can be implemented to make a noticeable impact.

2. Momentum Builders: These are more in-depth strategies that require more time and resources but offer significant long-term benefits.

3. Next Level Gems: These are high-impact initiatives that have the potential to transform your brand visibility and reputation.

By collaborating with us, you’ll gain valuable insights and actionable recommendations to propel your brand to success. Let’s work together to unlock your brand’s full potential and achieve your goals!

Marketing Strategy Sessions starting at $250

Our marketing strategy sessions include a comprehensive analysis of your current marketing efforts, target audience, and competitive landscape. We will work closely with you to develop a customized marketing strategy that aligns with your business goals and objectives.

During the session, we will dive deep into your brand identity, messaging, and value proposition to ensure your marketing efforts are effectively communicating your unique selling points to your target audience. We will also explore various marketing channels and tactics to determine the best approach for reaching and engaging your audience.

We will develop a clear roadmap for implementing and measuring the success of your marketing strategy. We will also provide you with a detailed report outlining our recommendations and action steps for moving forward. Our goal is to help you build a strong and effective marketing strategy that will drive growth and success for your business. Let’s work together to elevate your marketing efforts and achieve your business goals.

A needs assessment focuses on diagnosing problems and identifying needs, whereas a strategy session focuses on developing solutions and creating a plan of action to address those needs effectively. Both processes are essential components of effective decision-making and organizational development.

  • Monthly Strategy Sessions
  • $200
  • Contact

Phase 2: Branding

Build Your Brand Blueprint Course $29

Throughout this program, you will gain essential knowledge to identify your brand identity and how to effectively convey it to your desired audience on your own. By the completion of this course, you will possess the knowledge necessary to build the components of your brand style guide. This style guide will allow you to maintain a cohesive and unified brand image. Get ready to present a consistent and recognizable brand to the world and speak with one clear voice.

https://twisted-spur.newzenler.com/courses/build-your-brand-blueprint

If at the end of this program, you would like to have us design your brand kit for you we will deduct the cost of the course from your kit.

Brand Kit Package starting at $500

Objective: to introduce and establish the brand’s presence in the market.

Activities:

  • Brand kit questionnaire
  • Creativity call – after we have received your questionnaire we will start to develop a kit. This creativity call is designed to help us craft your kit from your vision and to give you the opportunity for revisions
  • Develop a generic brand kit including colour palette, typography, and brand guidelines.
  • Build and optimize Facebook, Instagram, Linked In, and/or YouTube pages tailored to your brand’s identity.
  • Develop a cohesive branding strategy for platforms, consistent branding elements, and brand guidelines.

Marketing Materials Package starting at $400

Objective: to effectively communicate and promote a brand, product, or service to the target audience, generating brand awareness, interest, trust, and ultimately driving conversions.

Activities:

  • Business card design
  • Letterhead design
  • Email signature design
  • 2 Social media post templates

Graphic Design $75/hour

Branded Instagram Stickers starting at $150

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Phase 3: Website Builds or Updates

Website Audit starting at $150

The objective of a website audit is to evaluate and assess the performance, usability, and effectiveness of a website to identify areas for improvement and make recommendations for optimization. This includes analyzing the design, content, navigation, functionality, SEO, and overall user experience of the website. The goal is to ensure that the website is meeting its intended goals and objectives and maximizing its potential to attract and engage visitors.

If you choose to proceed with any updates or a complete website build based on our suggestions, the $150 audit fee will be credited toward the total cost of the project.

Website Updates $85/hour

Your website serves as a dynamic platform that needs to adapt and evolve alongside your business. We provide customizable website updates for Wix, Squarespace, and WordPress sites, allowing you to easily make changes as your business progresses.

Website Maintenance starting at $250/month

Activities:

  • Monthly subscription to conduct regular maintenance and security updates.

Website New Build Option 1: Basic Package Starting at $2000

  • Strategy call to discuss vision and functionality
  • Define project goals, target audience, and project requirements.
  • Create a project timeline and budget.
  • Gather and organize all necessary content and assets.
  • Conduct market and competitor research.
  • Define the website’s structure and user flow.
  • Create a visual design that aligns with the brand identity and target audience.
  • Develop a responsive design that adapts well to different devices and screen sizes.
  • Ensure content is well-organized and easily digestible.
  • Ensure the website is responsive, cross-browser compatible, and meets web accessibility standards.
  • Conduct a final review and ensure all functionality is working correctly.
  • Customized website design on Wix or Squarespace
  • Up to 5 pages including home, about, services, contact, blog, pdf download functionality, newsletter sign up etc.
  • Integration of social media links
  • Contact form for customer inquiries
  • 2 rounds of revisions

Website New Build Option 2: Advanced Package starting at $3000

  • Strategy call to discuss vision and functionality
  • Define project goals, target audience, and project requirements.
  • Gather and organize all necessary content and assets.
  • Conduct market and competitor research.
  • Define the website’s structure and user flow.
  • Create a visual design that aligns with the brand identity and target audience.
  • Develop a responsive design that adapts well to different devices and screen sizes.
  • Ensure content is well-organized and easily digestible.
  • Ensure the website is responsive, cross-browser compatible, and meets web accessibility standards.
  • Conduct a final review and ensure all functionality is working correctly.
  • Configure website analytics and tracking tools.
  • Monitor website performance and analyze user behavior through analytics.1-hour training session on how to update and maintain the website
  • Customized website design on Wix or Squarespace
  • Integration of social media links
  • Contact form for customer inquiries
  • 2 rounds of revisions
  • Up to 15 pages including additional features such as portfolio,
  • Integration of Google Analytics for tracking website performance
  • Basic e-commerce functionality and single product set up
  • 4 rounds of revisions

Website Refresh starting at $1500

Activities:

  • Strategy call to discuss vision and functionality
  • Website audit and recommendations
  • Content and design updates
  • Navigation improvements
  • Functionality enhancements
  • Mobile responsiveness
  • Performance optimization
  • Analytics and tracking
  • Compliance updates
  • Social media integration
  • User experience improvements
  • Two sets of revisions
  • Completion call to go over the final product

Phase 4: Organic Content

Newsletter Program - Get Started for $300 + $150 per Edition on a Weekly or Monthly Subscription Plan

Objective: To establish a targeted communication channel to engage and nurture leads on your own platform with your own terms to continue to build your community.

Activities:

  • Strategy call to discuss vision and objectives
  • Develop a newsletter strategy, including frequency, content themes, and design.
  • Design visually appealing newsletter template consistent with the brand’s visual identity.
  • Design and send of your newsletters to your audience on determined schedule
  • Growth strategy plans for your newsletter list
  • Migration of Medium contacts to your own email account

Social Media Audit starting at $150

Evaluate current social media presence, identify strengths and weaknesses, and make recommendations for improvement. If you choose to proceed with any social media packages based on our suggestions, the $150 audit fee will be credited toward the cost of subscription.

Monthly Organic Social Media Content Library starting at $300 per month

Objective: Increase brand visibility and engagement on social media platforms.

Activities:

  • Create a content library with a diverse range of engaging and informative posts to be posted at your convenience.
  • Develop high-quality visual content, including images and videos, that align with the brand’s messaging.

Monthly Organic Social Media Management starting at $750/month

Objective: Increase brand awareness and engagement on social media platforms, drive traffic to website, and improve customer relationships.

Activities:

  • Content Development
  • Social Media Posting
  • Analytics and Reporting

Phase 5: Paid Digital Advertising

Monthly Facebook/Instagram Paid Ad Management - Set up $300 + monthly management starting at $300/month

Objective: Drive targeted traffic and generate leads for specific products, services, or events.

Activities:

  • Identify target audience demographics, interests, and behaviors.
  • Develop highly targeted advertising campaigns on Facebook and Instagram.
  • Design eye-catching and compelling ad creatives.
  • Monitor campaign performance and optimize based on key metrics such as click-through rates and conversions.
  • Budget to platform additional

Monthly Google Adwords Campaign Management - Set up $300 + monthly management starting at $300/month

Objective: Increase brand visibility and drive website traffic through paid search campaigns.

Activities:

  • Conduct keyword research to identify relevant search terms and phrases.
  • Develop highly targeted ad campaigns using Google Ads.
  • Create compelling ad copy and ad extensions.
  • Continuously monitor and optimize campaigns to maximize return on ad spend.
  • Budget to platform additional

Phase 6: Multimedia

Podcast Launch starting at $1500

Objective: Enhance brand storytelling and engage with a wider audience through multimedia content. Create engaging and valuable podcast content to reach and connect with your target audience, increase brand visibility.

Activities:

  • Podcast Strategy Session
  • Podcast Setup
  • Launch Plan Development

Podcast Production, Editing and Promotion packages starting at $600/month subscription

Activities:

  • Recording Sessions
  • Editing and Production
  • Podcast Distribution
  • Promotion and Marketing

YouTube Strategy, Production and Execution starting at $600 per month subscription

Objective: Increase brand visibility and engagement on YouTube, drive website traffic, and grow subscriber base.

Activities:

  • YouTube Channel Audit
  • Content Strategy Development
  • Video Production: Plan, film, and edit high-quality videos that align with brand messaging and resonate with target audience.
  • Video Optimization: Optimize video titles, descriptions, tags, and thumbnails for improved search visibility and click-through rates.
  • Subscriber Growth Strategy
  • YouTube Analytics and Reporting
  • Monthly YouTube Strategy Meeting